Millennials and Marketing

March 23, 2020By Derek DurgaramBlog

Millennials and Generational Marketing Today I decided to write an article about generations and marketing approaches because this concept is, in my opinion, commonly overlooked when marketing strategies are formed. It is much easier to have a general approach when it comes to corporate communication. But still distinctive outings catered to sub-groups can be very … Read More

Design Trends 2020

February 13, 2020By Derek DurgaramBlog

Design Trends 2020 When you take a look around you’ll see that certain styles pop up everywhere. They are considered as modern and trendy. The most popular ones in 2020 you’ll find below. If you want to cater to a younger audience be sure to incorporate these styles in your next campaign. 3D Realism Using … Read More

Augmented Reality (AR) The Next Wave

February 10, 2020By Derek DurgaramBlog

Augmented Reality (AR) The Next Wave. Is AR (Augmented Reality) the next big shift in computing technology? If you would listen to a lot of trendwatchers out there it would be a big Yes, real world overlays are the future. Commercial support for AR is strong, big technological firms like Microsoft, Amazon, Apple, Facebook and … Read More

Youtube advertising “Dos and Don’ts”

December 26, 2019By Derek DurgaramBlog

Youtube advertising “Dos and Don’ts” I wrote this article to help local businesses in Curaçao better understand advertising on YouTube.Especially when it comes to the in-stream video option on YouTube. There are two types of streaming video types: Skippable or Non-Skippable. In marketing it is very important not to annoy the public (potential customers) by … Read More

The Learning Organization

October 8, 2019By Derek DurgaramBlog

New light on The Learning Organization It has been some years since I really dived deep into this topic. To see an organization as a living organism, adapting to its environment, is a concept that always interested me. So I decided to search on the internet to see if there is any new, more modern … Read More

Corporate Identity insights

October 7, 2019By Derek DurgaramBlog

Identity based views of the corporation John M.T. Balmer of Brunel University in Londen reflects on corporate identity, in his article titled “Identity based views of the corporation”, as a spectrum of increased importance. He notes that its values as a management concept is derived from its practical and descriptive functions rather than in terms … Read More

Conceptualization is a process

October 4, 2019By Derek DurgaramBlog

Conception and delivery! Due to a lack of time or ignorance, many companies continue to advertise ad hoc. There is no deeper message to be derived from the statements. This allows you to see that opportunities are lost. Investing time in developing a unique concept that appeals to the target market is a must. The … Read More

Design Trends 2019

May 22, 2019By Derek DurgaramBlog

Design makes our world more interesting, and trends keep us hooked on that’s next and trending. Some trends fall bak on what used to be with a twist. Others push the boundaries and go over the edge of whats accepted and common. Were’s an overview of whats hot in 2019!