The right insights
Derek Durgaram
Initiator / Project Manager
Specialties:
Brand Identity
E-strategy Development
Content Creation
Website Design
Personal traits:
Communicative and social
Balanced
Creative
Taking initiative
Recent Projects
Hato Caves Marketing Strategy
Greenline successfully crystallized a marketing strategy for Hato Caves, enhancing their brand presence and digital footprint. The project entailed outlining a fresh, targeted strategy that aligned with Hato Caves’ unique offerings and market position. A significant part of our work involved restyling the Hato Caves website, making it more user-friendly, visually attractive, and informative. Additionally, Greenline devised creative and engaging social media strategies to boost their online engagement and reach. Visit website >
Stadsherstel Digital Presence
The aim for Stadsherstel Willemstad was to enhancing their promotional efforts. The project involved overhauling the website to improve user experience, accessibility, and visual appeal. Part of the process was designed eye-catching banners and informative leaflets to support Stadsherstel Willemstad’s promotional activities. Our consultancy included practical advice on attaining greater reach and expanding their audience base. Through our approach, Greenline provided Stadsherstel Willemstad with the tools and strategies needed to elevate their marketing efforts and achieve their outreach goals. Visit Stadsherstel >
Curalink Directory
Website development for online guide / business directory for the Island Curacao. This comprehensive website obtains information about all aspects from business news to tips for visitors. The main goal is to build a network linking to businesses and news stories. Visit Curalink.com >
Personal Introduction
After achieving a university degree in HRM, specializing in change management, I worked in a startup company focussed on training and development of management personnel. Project Management and Marketing communication were part of my job there. My passion for designing and creating animations became a more serious occupation after I worked as an interface designer at an e-learning company in The Netherlands, named Nestor. They became a leading entity in the industry and we introduced groundbreaking educational CD-roms and websites.
Visual Communication Skills
Back in 2002 I started a digital marketing agency in Curacao called Green Media. Through out the years I worked in small and big teams; creating campaigns, videos and websites. A lot has changed since the early days of the internet. Branding emerged as the most important term in marketing and Social Media developed into an important communication channel. What is to come? Will augmented reality eventually become a major part of all marketing communication efforts? How will AI advancement influence workflow in Marketing?
Strategy is key
My journey in the media domain has thought me that the importance of a coherent marketing strategy behind productions and publications is of key importance for all commercial entities. With Greenline I concentrate on helping organizations develop and execute effective E-strategies. My broad experience and insights in the media world can support entrepreneurs and management in the increasingly complex field of corporate communication. As a project manager, trainer or consultant I can reinforce your team. Connect with me if you want to exchange ideas. Contact >
