Design Trends 2023
When you take a look around you’ll see that certain styles pop up everywhere. They are considered as modern and trendy. The most popular ones in 2023 you’ll find below. If you want to cater to a younger audience be sure to incorporate these styles in your next campaign.
Using 3D in designs has come a long way. It has become more realistic and takes on many styles. It is often difficult to distinguish the real world from 3d images or animations. Mixing 3D with real world images and 2D objects can be appealing combination.
Vibrant and Luminous
Many design styles are cyclical trends. The neon glow was popular during the 80’s. It’s hot again! Bright Blue, Orange, Yellow, Neon Green and Pink on a Dark Purple background works in graphics for a younger audience. Make your next party flyer stand out!
Designers have always used monochrome for that sharp business look in brochures. But now this look is used in modern design styles. A balanced background can look stunning combined with a multi colored cutout or neon slogan on top.
How to define this trend is not an easy task as it takes on many forms. You can swipe by a strip or manga and get the feel of it. It has a rough and rebellious look. The movie Blade Runner was definitely of influence for this style. Maybe it’s best described as a dirty city in the future where there’s no authority with teenagers wearing selfmade gadgets.
Big bulky rounded texts that are masked with an colorful image behind it is used a lot in print and websites. Especially with the parallax effect it looks stylish and mysterious. Designers search for ways to stand out in our cluttered online forest. This is one that’s not easily overlooked.
Line Art Crazy
Thin lined icons and illustrations give your design that modern sophisticated look. We’ve gone from noisy websites to clean framed websites that are easy to navigate with icons as buttons. But now design for print is also adapting to this cleaner trend.
Illustrations have become the way to visualize your story for many companies. Especially those that are dependent on online sales, like hosting companies or datacenters. Now they can express themselves in a distinctive graphic style without using photos. This communication style gives the visitor a more informal play-full feel about the service.
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About the author
Derek Durgaram is an entrepreneur with a background in business consultancy. He is the brains behind Green Media, a media production company based in Curacao. GreenLine Communication is a spin off of his company, a service that offers insights and project management within the digital media domain.